Denim Edit is a combination of “The Denim Edit & Denim Fit Guide”. They are all about discovering the perfect pair of denim showcasing a variety of washes, cuts, and styles. Both edits offer a comprehensive guide to finding the perfect pair of jeans, featuring helpful tips on selecting the right fit, style, and fabric for your body type and personal preference. I created clean and minimalist designs, paired with bold uppercase typography; while ensuring that the focus remains on the denim itself and to make it easy to navigate and discover your ideal denim look. The edits exhibit a relaxed and modern approach to denim styling.
Denim Fit Quiz - Gamification
The Denim Fit Quiz Gamification is designed to increase user engagement and make finding the perfect pair of jeans fun and interactive. By using a quiz format, we educated customers on how to choose the right jeans for their body type and style. The design was kept simple, using the same style as The Denim Edit. Clear messaging and bright yellow accents highlighted key information. To keep customers engaged, I created playful GIFs featuring models in various denim outfits, showcasing the diversity of fits and styles. This interactive approach blended fashion with personalised discovery, encouraging customers to explore and find their ideal denim look.
