Greenwich Theatre is a beloved family theatre nestled in the heart of Greenwich, needing a fresh look to reflect its rich history and exciting future. To achieve this, I created a new visual identity that captures the theatre’s essence. By understanding its core values – family, community, passion, unity, commitment, simplicity, and royalty – I developed a design that resonates with its audience. The result is a vibrant and inviting brand that reflects the theatre’s warm and welcoming atmosphere.
The designs are both classic and modern; have bold colours, dynamic typography, and imagery that evokes a sense of excitement and anticipation. By effectively communicating the theatre’s unique character and values, this rebranding aims to attract new audiences to experience the magic of live performances and strengthen its position as a cultural hub in the community. Overall, the new visual identity is a powerful and memorable expression of Greenwich Theatre's brand.
Brand Guidelines
Promotional Features
Wayfinding
