We're all worried about climate change, pollution, and endangered animals. It can feel overwhelming, but there are simple steps we can take to make a difference. Live Green Be Green, in partnership with WWF, is here to help. The Live Green Be Green app makes it easy to take action. With daily tips and fun challenges, you can reduce your carbon footprint and help protect the planet. You can connect and interact with other eco-conscious individuals, share your progress, and even earn rewards for completing challenges. It's a fun and effective way to make a positive impact on the environment. Together, we can create a greener future.
Using user research, I developed a detailed User Persona to pinpoint the user's main goals and frustrations. Understanding these needs was key to making user-friendly design choices. I also mapped out the user's journey with a Task Flow and established a Style Guide to reflect the brand and sustainable living.
User Persona
Task Flow
Style Guide
Low Fidelity Wireframes
The Low-fidelity wireframes were important as it let me quickly see the basic layout of the app and how users will move through it. This helped catch problems early and allowed easy design iterations.
Final Design
The final design offers a realistic and detailed visual. This polished design displays the branding, clear typography, engaging imagery, and overall aesthetic, creating a tangible user experience for our eco friendly target audience.
