Raising awareness about menopause is crucial. QVC’s Menopause Your Way campaign aims to reach new people by partnering with The Guardian. The brand campaign changes the narrative of menopause simply by normalising it; encouraging new audiences to see “the change” as a moment of joy and excitement. I created ads for Billboards, MPU & Double MPU, following The Guardian’s guidelines. These ads were shown on different Guardian platforms, leading people directly to product pages and articles about menopause on QVC’s Menopause Your Way page.
Digital Formats
